Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Author Dan Ariely
ISBN-10 0061353248
ISBN-13 9780061353246
Year 2010-04-27
Pages 384
Language English
Publisher Harper Perennial
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Why do our headaches persist after we take a one cent aspirin but disappear when we take a fifty cent aspirin Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup When it comes to making decisions in our lives we think we re making smart rational choices But are we In this newly revised and expanded edition of the groundbreaking New York Times bestseller Dan Ariely refutes the common assumption that we behave in fundamentally rational ways From drinking coffee to losing weight from buying a car to choosing a romantic partner we consistently overpay underestimate and procrastinate Yet these misguided behaviors are neither random nor senseless They re systematic and predictablemaking us predictably irrational

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