Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Author Eric Siegel
ISBN-10 1119145678
ISBN-13 9781119145677
Year 2016-01-11
Pages 368
Language English
Publisher Wiley
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Mesmerizing fascinating The Seattle Post Intelligencer TheFreakonomicsof big data Stein Kretsinger founding executive of Advertising com Award winning Used by over 30 universities Translated into 9 languages An introduction for everyone In this rich fascinating surprisingly accessible introduction leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day Rather than a how to for hands on techies the book serves lay readers and experts alike by covering new case studies and the latest state of the art techniques Prediction is booming It reinvents industries and runs the world Companies governments law enforcement hospitals and universities are seizing upon the power These institutions predict whether you re going to click buy lie or die Why For good reason predicting human behavior combats risk boosts sales fortifies healthcare streamlines manufacturing conquers spam optimizes social networks toughens crime fighting and wins elections How Prediction is powered by the world s most potent flourishing unnaturalresource data Accumulated in large part as the by product of routine tasks data is the unsalted flavorless residue deposited en masse as organizations churn away Surprise This heap of refuse is a gold mine Big dataembodies an extraordinary wealth of experience from which to learn Predictive Analyticsunleashes the power of data With this technology the computer literally learns from data how to predict the future behavior of individuals Perfect prediction is not possible but putting odds on the future drives millions of decisions more effectively determining whom to call mail investigate incarcerate set up on a date or medicate In this lucid captivating introduction now in its Revised and Updated edition former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction What type of mortgage risk Chase Bank predicted before the recession Predicting which people will drop out of school cancel a subscription or get divorced before they even know it themselves Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights Five reasons why organizations predict death including one health insurance company How U S Bank and Obama for America calculated the way to most strongly persuade each individual Why the NSA wants all your data machine learning supercomputers to fight terrorism How IBM s Watson computer usedpredictive modelingto answer questions and beat the human champs on TV sJeopardy How companies ascertain untold private truths how Target figures out you re pregnant and Hewlett Packard deduces you re about to quit your job How judges and parole boards rely on crime predicting computers to decide how long convicts remain in prison 182 examples from Airbnb the BBC Citibank ConEd Facebook Ford Google the IRS LinkedIn Match com MTV Netflix PayPal Pfizer Spotify Uber UPS Wikipedia and more How does predictive analytics work This jam packed book satisfies by demystifying the intriguing science under the hood For future hands on practitioners pursuing a career in the field it sets a strong foundation delivers the prerequisite knowledge and whets your appetite for more A truly omnipresent science predictive analytics constantly affects our daily lives Whether you are a consumer of it or consumed by it get a handle on the power ofPredictive Analytics

Data Smart

Data Smart Author John W. Foreman
ISBN-10 9781118839867
Release 2013-10-31
Pages 432