The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World

The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World Author Scott Hartley
ISBN-10 0544944771
ISBN-13 9780544944770
Year 2017-04-25
Pages 304
Language English
Publisher Houghton Mifflin Harcourt
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Financial Times Business Book of the Month Finalist for the 2016 Financial Times McKinsey Bracken Bower Prize A leading venture capitalist offers surprising revelations on who is going to be driving innovation in the years to comeScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University If you majored in the humanities or social sciences you were a fuzzy If you majored in the computer sciences you were a techie This informal division has quietly found its way into a default assumption that has misled the business world for decades that it s the techies who drive innovation But in this brilliantly contrarian book Hartley reveals the counterintuitive reality of business today it s actually the fuzzies not the techies who are playing the key roles in developing the most creative and successful new business ideas They are often the ones who understand the life issues that need solving and offer the best approaches for doing so It is they who are bringing context to code and ethics to algorithms They also bring the management and communication skills the soft skills that are so vital to spurring growth Hartley looks inside some of today s most dynamic new companies reveals breakthrough fuzzy techie collaborations and explores how such collaborations are at the center of innovation in business education and government and why liberal arts are still relevant in our techie world


Sensemaking Author Christian Madsbjerg
ISBN-10 9781408708385
Release 2017-03-21
Pages 240